Product Training for Truck Specialists

Since 1964 Truck Marketing Institute has provided technical and product training for the truck industry — including those in sales, leasing, engineering, and purchasing. We now have five different correspondence courses that cover light, medium, and heavy duty trucks. These Precision Truck Training courses are tailored to those working with Chevrolet, GMC, Ford, Isuzu, International, Mack, Freightliner, Kenworth, Peterbilt, Volvo, and Western Star. Or for those working with multiple light, medium, or heavy makes, we offer “general” courses that use non-make specific product data.

Course Descriptions & Enrollment Information

For details and pricing on the Precision Truck Training courses available click on the text for a truck make. For non-make specific courses, select the General button. The course page will include descriptions, pricing, and a PDF catalog sheet / enrollment application form.

Precision Truck Training

Graduates of TMI are confident in their product knowledge and ability to meet the requirements of the toughest applications. Over 63,100 graduates of TMI have been trained in truck selection and application: The meaning of the terminology, the intricacies of the product, how to interpret product specifications spec' the best truck for the job. The Precision Truck Training series consists of five independent courses, covering the entire truck spectrum, each stands on its own — they don’t have to be taken in sequence. The in-depth training we provide is print based, the core being the textbooks we publish. Acrobat PDF versions of textbooks are available as an option for most courses. The make specific courses are customized for each brand and require access to factory product data.

Greater Confidence Through
In-Depth Product Knowledge

TMI is a great way to expand and improve your staff’s product knowledge and confidence. Get new truck personnel up-and-running in a short time, and provide continuation training for truck specialists who need to stay ahead in a changing world. Another part is learning and applying product knowledge gained from factory product information — print, Compact Disc, or online.

The “Classroom” Comes to the Student

TMI students make the best use of time. Distance training lets them stay on the job while completing flexible, self-paced training. Every student is a “class of one,” tutored expertly by a TMI instructor, who critiques the achievement test following each lesson. Test scores are normally returned within one business day after the test arrives at TMI by fax or mail.

Enrollments and Tuition

You can enroll employees any time throughout the year. Precision Truck Training is an effective way to increase light, medium or heavy-duty truck knowledge. And the cost is reasonable, with no travel time or added expenses. If a course is not completed for any reason the value of the “unused” lessons can be credited to enroll another employee.

Enrollment Application forms and course catalog sheets are found after you choose a course through the menu at the left or the courses page at the top. Call us at 1-800-447-1251 or 805-684-4558 to enroll over the phone.

Your Satisfaction Assured: If you are not satisfied, return unused course materials within 30 days and we will cancel the invoice. Business-sponsored enrollments are treated as company property.

Rebates on the cost of tuition are available for some franchised dealers. Often the percent of the reimbursement is based on the average test score achieved on the TMI Precision Truck Training course. See the Reimbursement page for more information.

Credit Terms, we will invoice your firm for full payment within 30 days after the date of enrollment. We also accept VISA, MasterCard, AmericanExpress and Discover cards. Or you can prepay by check or money order and receive a 2% discount.

Group Discounts are available for five or more enrollments. See the PDF catalog sheet after you select a truck make.


Best in Class 1-8 training for:

Franchised Truck Dealers

Used Truck Dealers

Factory Sales & Support

Factory Engineering Staff

Truck Fleet Buyers

Government Equipment Buyers

Rental & Leasing personnel

Truck Finance Companies

Truck Body & Equipment Builders and Dealers

Specialized Apparatus Builders

Commercial and RV Up fitters

Truck Component Suppliers

Contact & Media
Book Samples
Industry Links

Select for light-, medium- and heavy truck training.
General Courses provide non-make specific training for fleet and leasing personnel, and are ideal for those working with multiple makes, used vehicles, or a developing product line.
Effective product training courses optimized for: